Tools. Leads, Training. Technology. Profitably.
One of the primary functions of a real estate team or brokerage is to equip that team with marketing tools. These days there are a staggering number of different tools that a broker or team leader can use.
How do you decide what to spend money on? Going to tradeshows is a time sink and mostly complicates the issue. Who can you trust for honest and time tested answers to these questions.
You don’t need mumbo-jumbo. You don’t need someone to tell you what they think you will want to hear. And not someone who is paid to sell you stuff you don’t need. You need a technologist. One who works with many brokerages and who KNOWS what the current best practices are. You need people who live and die by this stuff and have actually USED the marketing tools that they are talking about.
That is where we fit into the picture. We can provide you with the RIGHT answers.
Does your brokerage or team provide the people in it with leads? What would happen tomorrow if your primary source of leads dried up? Are you well enough diversified in where you get leads from that you would be OK?
Another thought: Do you lose recruiting opportunities because other brokerages or teams develop leads more effectively and distribute them to their agents? Is no longer an option. It is time to face some facts. You must lead. Whether it is SEO, Pay per Click, Radio, TV, or any other form of marketing. You MUST find the niches and exploit them. You MUST have dominance of several sources of leads.
“He who has the leads makes the rules.” - Eric
What good is the world’s greatest marketing weapon if your troops do not know how to shoot them? Training goes far beyond teaching the members of your team how to use the latest, coolest technologies. In fact, it is almost the antithesis of that. It is about training them to use only the MOST EFFICIENT AND EFFECTIVE tools and avoiding the urge to waste time on other tools that will not perform as well.
We assist teams and brokerages in Training. We become a member of your team. We are not interested in simply teaching people to use cool stuff. We want to train them to succeed in today’s ever changing real estate environment. We want you to BUILD your business and not just add to it.
Technology wsa SUPPOSED to make our life EASIER, right? How’s that working out for you as a broker or team leader?
With so many pieces of technology out there today, how is a broker to choose? How does a team leader decide what is right to use and where NOT to spend? We have time tested and proven, principled ways to help you make the decisions that will propel your company forward.
Deciding which Technology works well over the long haul with your organization requires careful thought and planning. We are that thought and planning. A well spent hour or two with us can save your brokerage thousands and even tens of thousands.
Before we begin, here is the official decision of Austin’s Board of REALTORS http://www.abor.com/syndication/ First of all, let me say that I am not a fan of syndication. (Never have been.) It relies on a couple of false choices and assumptions that I do not agree with. Here are some of those things: 1) It gives Non-REALTOR® […]
Ok. Before you read this post any further, CLICK HERE TO SEE WHAT I AM TALKING ABOUT. I just posted that at Real Estate Industry Watch and I am not done with what I have to say about it. I am still wondering why MLSs think that they can hide in a small town in […]
Ok. I am going to be opinionated here. If you do not agree, feel free to comment, but keep it civil or I will delete your comments. You have been warned. I read with interest yesterday about DotLoop filing suit to find out who tried to hack them. Here are the sordid details. But this […]
"I highly recommend Eric Blackwell to anyone who is committed to dominating the Internet real estate business model. Over the years I have worked with a number of real estate and SEO “experts.” After working with Eric for the past two years, I would never consider working with anyone else.
Using Eric’s techniques and systems, we were able to leverage our marketing and lead generation systems and increase our Internet sales 250%. You will not find a more dedicated, honest or hard working individual. Eric is a true professional. If you are serious about having a real estate website that gets serious results, I highly recommend Eric Blackwell’s consulting."John Allen, Broker
Copyright 2011 Eric Blackwell